In order to help win the fight against gender inequality or oppression in the media key figures are begining to question the reasons why Women in particular are considered past their sell buy date after the age of fifty.
Gauntlett (2002) argues that there is some evidence that the representation of gender in modern media has become more equal and less stereotyped. However a recent article in The Sunday Times (04.04.10) contradicts this statement. The article titled “War of the women at the BBC” supports the debate that women over the age of fifty are still few in numbers compared to men from the same age group. Scott (2010) supports the notion that of the few older women who have survived at the BBC, many actually play the part of the caricature. Scott identified Anne Robinson, 65, who presents the Weakest Link as “adopting a character which she plays much as an actress might. She is Cruella de Vil”. This is further reinforced by the chief executive of Women in Film and Television Kate Kinninmont. Kinninmont (2010) comments that “the BBC’s conduct was shameful because it should lead by example” This was also supported by Sue MacGregor who said American television now uses “a handful of notable women over 60” to present major news and current affairs programmes. One such woman, Diane Sawyer has seen ratings jump by 8% since she took over the position of presenting ABC’s flagship news show from a man three months ago. (Times 2010) You can check out the full article on the following link.
Gauntlett (2002) argues that there is some evidence that the representation of gender in modern media has become more equal and less stereotyped. However a recent article in The Sunday Times (04.04.10) contradicts this statement. The article titled “War of the women at the BBC” supports the debate that women over the age of fifty are still few in numbers compared to men from the same age group. Scott (2010) supports the notion that of the few older women who have survived at the BBC, many actually play the part of the caricature. Scott identified Anne Robinson, 65, who presents the Weakest Link as “adopting a character which she plays much as an actress might. She is Cruella de Vil”. This is further reinforced by the chief executive of Women in Film and Television Kate Kinninmont. Kinninmont (2010) comments that “the BBC’s conduct was shameful because it should lead by example” This was also supported by Sue MacGregor who said American television now uses “a handful of notable women over 60” to present major news and current affairs programmes. One such woman, Diane Sawyer has seen ratings jump by 8% since she took over the position of presenting ABC’s flagship news show from a man three months ago. (Times 2010) You can check out the full article on the following link.
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